Climate Pioneer Inspires New Plant-Based Meat Brand

John Tyndall: Taste the inspiration.

HERE’S A NAME you might not know: John Tyndall. As a physicist, he proved that CO2 traps heat in our atmosphere. In other words, Tyndall discovered the greenhouse effect.

Tyndall was my inspiration for the name of a new brand born of climate compassion.

Introducing Tindle. Chicken that’s made from plants.

I’ve tasted Tindle and it’s genuinely delicious, exactly like actual chicken thigh meat. The fact that it doesn’t fuck up the planet is besides the point. It’s good. Nom nom nom.

Because there really is nothing else like it, my client, Next Gen Foods, wanted a name unlike anything else; a category unto itself, without any hint of being derivative of other plant-based meat names. Next Gen asked for a name that could come to represent a lifestyle, so they expressly said it should not be related to plants, chicken, or meat. Tastefully, they insisted their new name must not be a pun.

Next Gen built a young and vibrant identity that brings their wordmark into plain text, officially spelling their name as TiNDLE. See the brand in action at Tindle.com and Instagram.

Tindle’s available right now at upscale and casual restaurants in Singapore where Next Gen is based (and, by the way, were just voted #1 hottest startup per Singapore Business Times). Tindle, in due course, will be available worldwide, a consideration that led to their short and easy-to-say name.