Secrets of a Brand Namer: An Interview

Lewis PR interviewed me for their e-magazine, Kupambana. They asked me about how to arrive at a great name (hint: not group brainstorming), stories behind names like Accenture, Lytro and Pattern Energy, and naming myths and misperceptions.

The e-magazine was originally published as free, iPad app which offers a great way to flip through the articles. I've pasted it below if you’re ready to read my interview right now. Click the bottom half of the first page for best results.

Enjoy!