The pun is mightier
NYT article about the much-reviled pun. Why does everyone pick on puns? Puns need love, too.
We give away all our secrets here because we want everyone to be a great namer or great judge of names. Use Filter or Search to quickly find what’s interesting and useful.
Filter by Topic
- name story 19
- how-to 17
- creative names 15
- company naming 13
- memorable names 12
- real words 12
- creative tools 11
- linguistics 9
- strategy 9
- coined names 7
- process 7
- technology 7
- presenting 6
- product naming 6
- research 6
- descriptors 5
- global names 5
- interview 4
- naturalness 4
- bad names 3
- brander's paradox 3
- customer empathy 3
- stopping power 3
- consensus 2
- domain names 2
- exposure effect 2
- trademarks 2
- nomenclature 1
- paradox resolution 1
- press quotes 1