We name things.
I’m an award-winning linguist with 30 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.
As featured in
Read The Weird Science of Naming New Products,
a feature-length account of an
Operative Words naming project.
photo of expert namer Anthony Shore in his BBC News interview
Video: naming best practices with the BBC
“One of the world’s most sought-after people when it comes to naming new businesses and products.”
–bbc News
“Shore’s names have even made their way to outer space…and the wrists of presidents.”
– Fortune
What we do: Six words or fewer
company names
PRODUCT NAMES
taglines and slogans
naming strategy
PROPRIETARY DESCRIPTORS
nomenclature SYSTEMS
Names by Operative Words
Taglines
Proprietary Terminology
World’s-first innovations establish their own product category. We specialize in the development of novel product descriptors.
We named Martin Lindstrom’s proprietary research methodology, “subtext research,” for his best-selling book, Small Data. Read all about it in Forbes.
“Of all the wordsmiths
I’ve worked with,
without a doubt
Anthony Shore is #1
at what he does.”
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