YOUR NAME HERE
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We Name THings

Operative Words

We name things.

I’m an award-winning linguist with 30 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.     


weird science image from new york times magazine article

As featured in

Read The Weird Science of Naming New Products
a feature-length account of an
Operative Words naming project.

 
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photo of expert namer Anthony Shore in his BBC News interview

Video: naming best practices with the BBC

“One of the world’s most sought-after people when it comes to naming new businesses and products.”

–bbc News

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“Shore’s names have even made their way to outer space…and the wrists of presidents.”

– Fortune



What we do: Six words or fewer

company names

PRODUCT NAMES

taglines and slogans

naming strategy

PROPRIETARY DESCRIPTORS

nomenclature SYSTEMS


Names by Operative Words 


Taglines


Proprietary Terminology

World’s-first innovations establish their own product category. We specialize in the development of novel product descriptors.

flora made dairy descriptor for Perfect Day
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precision grill descriptor for Cinder

We named Martin Lindstrom’s proprietary research methodology, “subtext research,” for his best-selling book, Small Data. Read all about it in Forbes

 
Of all the wordsmiths
I’ve worked with,
without a doubt
Anthony Shore is #1
at what he does.
— Martin Lindstrom, best-selling author, Buyology and Small Data

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We’re not on Twitter anymore — fuck that guy — but active on LinkedIn and Bluesky (the generic link icon, above). Please follow and say hello!